Skip to main content


Calculated at Checkout

By Marco Greenberg - Strategy Implementation Seminar 2011


Primitive: Tapping the Primal Drive That Powers the World's Most Successful People
As a close advisor to visionary startup founders and established CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore convention. No matter how sophisticated, they could access something else–something primitive.
The key is to go ROAMING: to be Relentless in pursuing our biggest goals; to have the courage to be Oppositional; and to choose an Agnostic approach rather than specialize. To adopt a Messianic spirit, so your work becomes not just a job but a true calling; to embrace the advantages of being Insecure; and to reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant and noble in following one’s passions delivers the ultimate rewards.
At any stage of your career, making primitive moves can be the key to success in work and in life.